Riding high on the Rajnikanth wave, Filmy will begin a festival of movies starring the South Indian superstar under the title Shaniwaar ki Raat Rajnikanth ki Laat.
The films will be screened every Saturday at 8 pm starting 11 August. Sahara's Filmy channel has acquired titles like Johny Ustaad, Dushmanon ka Dushman and Ilaka but has stayed away from the recent grosser Sivaji.
Filmy, in fact, is eyeing the non-Hindi film segment. It has recently acquired some South Indian films and is looking to acquire Bhojpuri films as well.
Says Filmy business head Shailesh Kapoor, "We have acquired some South Indian films starring actors like Rajnikanth, Mammooty and Surya that will be dubbed in Hindi and screened on the channel from August."
Post September, the channel plans to leverage the popularity of Bhojpuri cinema and infuse fortnightly screenings of the same. The channel has earlier shown the Amitabh Bacchan starrer Bhojpuri film Ganga on 22 April.
Kapoor says, "Being a Hindi movie channel, our focus is not on Bhojpuri films but looking at their current popularity, we are in talks to acquire few big ticket Bhojpuri movies."
The channel has also spruced up their programming mix by introducing a Sunday morning slot for kids between 10 am to 2 pm. Presently the channel is showing The Jungle Book which will be followed by other properties which the channel claims are unexposed to Indian audiences.
Kapoor says, "There are a few locally produced shows that will be aired. We will also showcase some international properties which will be dubbed in Hindi and shown in the same slot soon after The Jungle Book concludes in September."
Apart from movies, Filmy recently announced its first reality show Bathroom Singer for which auditions are under way. The weekly show will be a Sunday prime-time offering and will go on air from 26 August.
Filmy to ride on Rajnikanth wave, acquires non-Hindi movies
Eros' Bollywood Channel on Youtube Crosses the 1 Million Views Milestone
Eros International, the leading vertically integrated Indian media & entertainment company, announced today that it's official Bollywood channel launched recently on YouTube has received over 1 million views. The channel has also been ranked consistently in the Top 20 "Partner Channels" of YouTube that include mainstream channels such as the NBA, CBS, NBC and more.
The channel offers customers a wide range of premium content such as a 'first-look' at films, events and happenings from Bollywood such as the latest IIFA Awards, music videos, interviews, exclusive upcoming film trailers and much more. This premium content is only available on Eros' YouTube channel and Eros own portal at http://www.erosentertainment.com prior to availability on any other online medium.
This is the first partnership between YouTube and a major content owner from Bollywood - the Indian movie industry. The channel can be accessed at http://www.youtube.com/erosentertainment
Manu Kaushish, SVP New Media, Eros International, commented: "We are extremely pleased with the initial success of the channel; this has helped us validate the demand for our exclusive content library. Over the next few months, we will be launching our own ad supported platform http://www.erosentertainment.com and will be pioneering this model for the Indian movie industry."
About Eros International plc:
Eros International plc is a well-established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films like studios but it also distributes/exploits films across formats globally via cinemas, home entertainment, television formats and new media.
Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.
Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros.
Eros enters its 30th year in the business with the Vision of consolidating the fragmented industry, the Strategy of operating a vertically integrated business model and the Motto of Powering Indian Cinema.
UTV-Astro To launch second channel bindaas movies by october
Close on the heels of the announcement of UTV and Astro's first youth television channel Bindass, to be rolled out in August, the company is gearing up to launch its second channel titled Bindass Movies. The channel is likely to be unveiled in October this year.
Bindass Movies, will be the second of four television channels that the JV company Genx Entertainment is looking to roll out by April 2009.
Speaking exclusively to Indiantelevision.com, Bindass CEO Zarina Mehta said, "We will launch a second channel under the Bindass brand called Bindass Movies. This is part of the four channel launch that we are targeting by April 2009. We are still yet to decide the format for remaining two channels, though we are considering either a regional offering or another separate genre."
The company has already acquired a library of 150 International films to kick off, however the channel is looking to stay away from Bollywood flicks. The youth movie channel has zeroed in on Hollywood blockbusters along with some Japanese and Chinese films which will be dubbed.
"We have chosen to stay away from Bollywood movies, atleast initially, as it will not make for differentiated viewing. Later on we may infuse some Hindi movies as well," she opines.
What was an eye opener for us was that our analysis of over a year's ratings indicated that a dubbed Hollywood movie gets three times the ratings of the undubbed version of the same movie. While a Bollywood film gets only double of that, so from a cost benefit perspective, this is the way to go, Mehta adds.
Mehta's second Bindass TV venture has been backed by research that states that youth (15-34 year-olds) watch six hours of movies a week. She has specially chosen to take the dubbed movie route as analysis supports larger untapped audiences for dubbed movies as opposed to English and Hindi flicks. All the Bindass television channels will be launched as pay channels.
The four television channels are part of the 360 degree youth brand Bindass targeted at young India. The brand will be extended and promoted across multiple media platforms including web, mobile, café's and events.
source -Indiantelevision.com
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