'My MTV' to launch digital music store

As part of MTV India's repositioning strategy to 'My MTV,' the network plans to launch a digital music store.

This is the channel's effort to personalise their offerings and create a platform for more viewer involvement. Users will then be able to pay and download their favourite music from this store that will stock over 15,000 songs - both Hindi and International.



The viewers will soon see the manifestation of the new brand attributes in MTV's clothing line - MTV Gear as well with the changes that would not only be visible in terms of designs and attitude but also in terms of visual merchandise, so that the same experience is seamlessly extended beyond platforms.

The channel also unveiled a new look for its VJs. All the MTV presenters will be wearing designer clothes done by Neeta Lulla. The new gaze will be visible in all the new shows they will present.

The new tagline 'My MTV' promises that the MTV brand proposition of interactivity and personalisation, will soon be available across several platforms.

MTV's new look has been created taking into consideration views and interpretations of various cross-sections of its viewers including Bollywood, students, designers, music artists amongst many more.

MTV India VP creative and content Ashish Patil said, "The Spankin New MTV is the result of an extensive research spread over six months that gave us key insights into today's youth, their interests, passions and above all their expectations from MTV."




Along with infusing a slew of non music shows, the channel will also redo the presentation of existing shows. The change will also be available across various platforms like internet, mobile and merchandise.

Talking of the new shows, Patil added, "For today's youth, 'Style is their second skin' and with the new shows MTV will 'turbocool the youth' in many of their key interest areas like food, style, careers, dating, humour, adventure and above all music. Further, each of these shows will be driven by user-generated-content, with viewers sending us their ideas"

Over the next one month, MTV plans an exhaustive multi-media marketing campaign to reach out to its consumers across key markets - from Bill-boards in close to ten cities to innovations on India's top10 online destinations, to presence in youth hang-outs to radio.

MTV India gets a face lift

As part of a repositioning strategy, Viacom's music channel MTV India is aiming to personalise its offerings conveyed through a fresh tagline 'My MTV.' This move will see the channel heavily infuse more non-music shows into the content mix for the channel and encourage further viewer interactivity.

MTV GM and VP creative and content Ashish Patil said, "MTV will now become personalized with our viewers and therefore our tagline becomes My MTV. Each of our new programs will be driven by viewers."

Elaborating on the new positioning Patil said, "Youngsters want more than just music. Our new shows will do that better for them."




Though the new shows extend the MTV youth offering further, music will still form 70 per cent of the programming mix.

MTV has lined up a slew of six new shows to breathe fresh life into the channel. It plans to gradually introduce these shows starting with the launch of crazysexycool.com which will kick off on 23 July. This half-hour weekly show will be hosted by VJs Rannvijay and Anousha who will travel all across the country and talk about the "craziest, sexiest and the coolest things that comes across." Viewers can even post their experiences which can be featured on the show.

Another affix to the line up is MTV It Sucks, a weekly offering hosted by Cyrus Sahukar. Speaking on it Patil said, "Cyrus will criticize anything that irritates people like open potholes or continuous telemarketing calls, in his typical funny style."

Cyrus will also give his own solutions to deal with such problems by asking people to give the numbers of the telemarketing people who call up often for credit cards and schemes. MTV will flash their numbers on screen to ask viewers to keep calling the telemarketing people.






Additionally the channel will kick off with shows like MTV Wear Their Skin, which is made for college students wherein the VJs will talk about how to get a cost effective makeover.

MTV Lovebytes, which is partly animated, will provide guidelines to viewers on how to behave on their first date. MTV Food Guide will speak about the weird food that is offered in the hostels across the country. Both these will be short opinionates.

The launch is also accompanied with the addition of a new International VJ called Mia who is an ex-Kingfisher swim suit model. She will host a show called Saturday Shuffle, a five hour program which features international hit music videos.

"We had run a promotional campaign across various cities wherein we asked people to design logos for us. We received a response of 15,000 logos as well as logo's designed by celebritees like Bobby Deol and Shah Rukh Khan", said Patil.

All these shows are interactive and viewers will be invited to share their ideas and opinions on the show as well the re-launched website mymtvindia.com.

"The website becomes user freindly with communities and blogs, thus taking forward the meassage of our tagline my MTV" added patil.


Source-indiantelevision.com

YBR will release a special Adnan Sami edition on 11 July 2007

YBR will release a special Adnan Sami edition on 11 July 2007, bringing together all the wellknown songs of the singer.

From the magical 'Kabhi Toh Nazar Milao' to Flirtatious 'Gela Gela' this compilation is a must for all die-hard Adnan fans. Two CD and one DVD set include all the heart melting numbers of AdnanSami from 'Sun Zara','Tera Chehra ', 'Shayad Yehi Toh Pyar Hai' to grooving numbers like 'Lift Kara De', 'Hai Udi Udi Udi' 'Main Sirf Tera Mehboob Tu Meri Mehbooba', culled from Hindi films over the years.

The combo pack also includes Bonus Tracks from Adnan Sami's first and only film as music director, "Lucky… No Time For Love". The edition is priced at Rs 250 for the audio CD and Rs 58 for the twin music cassette pack

Abhijeet Sawant's Junoon launched by Sony BMG

The first Indian Idol, Abhijeet Sawant, is back with a brand new album Junoon, two years after his first album Aapka Abhijeet Sawant.
Junoon showcases soulful music that boasts of 10 tracks. Some of the music has been composed by the debutant Amit Trivedi along with Mithoon (of Tere Bin and Maula fame), Biddu (Tanha) and Jatin Sharma (Mahi Mahi). Moreover, the album also contains remix by DJ Akbar Sami