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Call it sheer coincidence or the lure of Bollywood. Both gaming majors Microsoft Xbox Live and Sony Playstation are dangling the Bollywood carrot for their product launches in the competitive festive season ahead.
While Sony launched its game 'Singstar Bollywood' recently, now Microsoft Xbox Live has tied up with Percept Picture Company (PPC) for its upcoming animation film Hanuman Returns. The film is a sequel to the successful Hanuman which released in 2005.
Microsoft India chairman Ravi Venkatesan (left) and Percept Holdings joint MD Shailendra Singh.
Through this initiative, Percept will bring a whole new world of gaming and entertainment from Hanuman Returns content on the Xbox 360 Live. Moving forward Percept Picture Company will extend Hanuman through a series of animation films.
"We are excited to showcase the hugely anticipated Hanuman Returns on the Xbox Live service - a next generation platform for complete connected entertainment with an existing community of millions of users worldwide," said Percept Holdings Joint MD Percept Holdings Shailendra Singh.
Microsoft Entertainment and Devices Division global president Robbie Bach said, "We have just celebrated the first anniversary of Xbox 360 in the country this year and it is with a celebratory spirit that we offer our Indian consumers even more entertainment options on Xbox 360. This is not only a firm reiteration of our commitment to the Indian market but also an exciting foray into connecting our Indian consumers to a world of 7 million Xbox Live members around the world."
Xbox Live is currently available in 25 countries across the globe. India will be the 26th market to launch Xbox Live.
Xbox Live, Percept tie up for 'Hanuman Returns'
Zapak to open 250 gaming cafes by March-end
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Reliance ADA group's Zapak Digital Entertainment Ltd (ZDEL) plans to launch 250 gaming cafes in India by March-end and a payment card in the next two weeks, a top company official said on Wednesday.
ZDEL's Chief Operating Officer, Mr Rohit Sharma said here that it would launch ten cafes in top cities of the country over the next two weeks. "We are creating high-end gaming cafes with best of ambience and best of bandwidth," he said.
"Our vision is to open 3,000 gaming cafes with 50,000 gaming seats in India in the next two-three years." Mr Sharma said ZDEL would launch within two weeks Zapak card, a gaming cash card available for purchase, noting that in the gaming value chain, pay ment mechanism and access are critical, besides content.
ZDEL's first year revenues were driven by advertising on the portal. "When we launch MMOG (massive multiplayer online game) products, revenues would start coming", he said.
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Mobile game providers chase big ad money
Mobile games could soon have advertisers come on board. Cellebrum, the VAS arm of Delhi based M-Corp, plans to launch a mobile game which will give users an opportunity to win and advertisers a space to feature their products. The game is called ‘Fastest fingers first’ and is likely to hit the markets by the end of this month. “Users have to type out a tagline of a company. Advertisers and service providers have shown great enthusiasm for this product. Many advertisers are keen to tie-up for this mobile game,” explains M-Corp Global president, sales and marketing, Paul Shoker. “Also for this text-based gaming no internet connectivity is required,” he adds. Mobile advertising is catching up with most VAS players who are introducing new products to woo advertisers to get onboard. Worldwide, the mobile advertising market is worth $10 billion. “Games will be an important part of this. Nearly 20-60 developers are designing games. By 2010, it is expected that 30% of the advertising will be on the mobile and internet,” says Qualcomm India and SAARC manager, mobile content and applications, Rakesh Godhwani. “It is fascinating to see the convergence of the television, mobiles and laptop screens. Whenever there has been a convergence of two screens, it has brought in huge revenues. Look at programmes like Indian Idol and Kaun Banega Crorepati that have received over 50 million SMSes,” adds Mr Godhwani. However, while VAS players are looking at launching new products, service providers are wary of introducing advertisers into this fold. “It could be seen as intrusion—just like telemarketing calls and SMSes on service offers,” says Airtel Karnataka chief executive officer V Venkatesh. “Also, the mobile gaming market is really small in the country and we have to see how this market progresses. However, under circumstances that permission is allowed it could be an interesting model,” he adds. It’s not an easy choice but provided the money that advertisers can bring in, most operators will be game to the idea.
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Samsung, Indiagames to launch World Cyber Games
Indiagames and Samsung India have announced the launch of the World Cyber Games 2007 (WCG 2007).
This event presented by Samsung India is being organised by Indiagames in Delhi, Kolkatta, Hyderabad, Chennai, Bangalore and Mumbai this year with the Semi Finals and the India Finals being played at Mumbai on 10 September.
WCG is a computer gaming event designed to build a healthy cyber culture. The best gamers around the world gather in various cities to share the excitement and fun of the game tournaments.
The World Cyber Games (WCG) have been promoted on the lines of the International Olympic movement. Samsung Electronics is the main sponsor for the WCG in over 70 countries this year. The winners from each of the 70 countries will compete at the WCG finals being held at Seattle.
The WCG 2007 includes the following team as well as individual games - Counter Strike 1.6 (5 member team game), Warcraft III , FIFA Soccer 2007 , Need for Speed , Age of Empires III and Project Gotham Racing. “Gaming is emerging as a very strong entertainment platform across the world , especially amongst the youth and the World Cyber Games , with its Slogan of ‘Beyond the Game’ seeks to promote a healthy cyber culture .Samsung aims to utilize this e-sports platform to help fuel the development of the gaming industry in India , as well as globally” states Mr Harry Ahn, VP-IT, Samsung India Electronics.
Each of the four city preliminary WCG events will have cash rewards for the Top 4 positions along with USB Drives and 1 GB RAM memory card from Kingston and Games CDs and Adidas T Shirts to city runners up from Microsoft. Samsung will also provide T Shirts and Jackets to the City and National Winners as well as provide an all expense paid trip to World Finals of WCG 2007 at Seattle for the National winning team.
Samsung’s Myst, Mendel and Mobius series of LCD Monitors serve as the optimal display solution for gaming on account of their world best image quality, very low response time and superior contrast ratios. The Mendel series of Samsung monitors, available in 19” (932 B), 20” (206 BW) and 22” (226 BW) screen sizes, have a 16:10 Wide Format, a soft minimalist design and a response time as low as 2ms. The Samsung Mendel series of LCD Monitors are optimized for Windows Vista software.
The Samsung ‘Mobius’ LCD Monitor, available in 19” (971P) is unique both on account of its design – it comes with a triple hinge stand – and its performance. It offers superior image quality and contrast ratio of 1500:1, supports 16.7 million colours and has a response time of 6ms. Samsung’s ‘Myst’ series of LCD Monitors scores on account of its unique design – it comes with a soft minimal (bolt-less) design, with a New Ball Hinge mechanism – and offers a response time of 5ms and Contrast ratio of 700:1.
Samsung is giving offers on its LCD Monitors. Samsung India VP IT Sanjay Sharma says, “WCG 2007 provides us with a perfect platform, not only to reach out to gaming aficionados but also showcase our leading technology products to our young consumers.”
The MagicBright technology in Samsung Eye Fresh Technology (EFT) monitors allows for change in screen brightness to suit multiple applications. The technology offers specialized settings for four highly used applications – Movie Mode; Game mode; Internet mode & Text mode.
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Xbox 360 is cheaper in Europe
Microsoft is cutting the European price for its Xbox 360 games console by 50 euros to 349.99 euros ($470), following a similar cut in the United States.
The company said in a statement on Monday that the lower price would be effective from Aug. 24. It also plans to launch a new model, Xbox 360 Elite, which will ship with a 120 gigabyte hard disk and cost 449.99 euros.
The price of the entry-level model Xbox 360 Core will be cut by 20 euros to 279.99 euros, Microsoft said.
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Games Beat Video Online
When it comes to popular online entertainment, playing games squashes watching videos. At least according to a new report issued by research firm Parks Associates.
More than one third, or 34 percent of users in the U.S. play games on the Internet at least once per week. That number bests the two most hyped online activities of the past few years, as 29 percent of users watch videos on a weekly basis and just 19 percent visit social networking sites that often, found Parks.
Online gaming has soared in popularity over the last year, growing by 79 percent, according to the report, "Casual Gaming Market Update." But, while it lags behind gaming at the moment, Parks found that the number of users who report watching video at least once a week shot up by almost 130 percent over the same period, indicating that video is set to challenge gaming as a favorite Web diversion.
"Despite the growing popularity of YouTube, MySpace and Facebook, gaming remains the king of online entertainment, driven largely by casual gaming activities," said Parks analyst James Kuai.
However, according to much of the research being circulated in the media world, online video would seem to already have a strong claim to the throne in the Web entertainment realm. In fact, according to comScore Media Metrix, nearly three-quarters, or 74 percent of Web users (132 million Americans), watched an average of 158 minutes worth of videos during the month of May. The average user viewed watched more than two video clips per day, said comScore.
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The coming age of interactive video game ads
Is John Abraham the Prince of Persia?
which game councle is better ps3, Xbox 360, Nintendo wii..
Which 3D software is good for Modeling and animation....
The coming age of interactive video game ads
Double Fusion,a company that arranges for ads to appear in video games, has conducted a study that it says proves the effectiveness of marketing to gamers. Using focus groups and laser-eye tracking -- a system that determines what a player is looking at while he's hammering away at a game -- Double Fusion has found that more than 80 percent of players notice ads in games. An ad has to appear on-screen for as little as a half second before a gamer recognizes it, says the company.
But here's the most interesting finding: Ads that function as three-dimensional objects in games -- say there's a certain brand of cell phone your character has to use to communicate with others -- make for extremely effective advertisements. And according to Jonathan Epstein, Double Fusion's CEO, we'll soon be seeing many more such 3D marketing efforts in all the games we play.
Double Fusion's study looked at various kinds of ads -- billboards, sponsored instant-replays in sports games, etc. -- in almost a dozen games of different styles and on all major consoles. The three-dimensional ad elements had the advantage of time -- they were on the screen longer than any other ad objects.
A typical billboard ad in the first-person shooter game "Rainbow Six: Vegas" appears on screen for about 25 seconds, and a gamer only looks at it about 4 percent of that time. But 3D objects -- like Dodge pickups scattered throughout "Rainbow Six" -- are on-screen for almost six minutes, and because gamers must use the elements as part of the action, they look at them for a quarter of the time they're displayed.
There's another marketing benefit to 3D objects: the ads grab hold of gamers' brains during what Epstein calls a "heightened emotional state." That Dodge pickup just saved your life! Now you may see Dodge in a whole new light -- or at least Chrysler hopes so.
Epstein says that Double Fusion and other ad firms are perfecting technology to make these 3D ads "dynamic"; advertisers will be able to change in-game objects after a game has been published. Imagine that game makers originally allowed your character to use a Samsung cell phone, but now Samsung has released a new model. Through an Internet connection, marketers can serve the game details of the new phone.
Were this any other medium, I'd be troubled by technological improvements that help out advertisers. But marketers' encroachment into games don't work me up very much -- and according to Double Fusion's study, most gamers feel the same way.
For one thing, just about every major title features some kind of in-game spots; ads are now a routine part of games, and it's no surprise they'll get more ubiquitous. Advertising also makes games more realistic. It would seem strange to play a racing game whose verhicles weren't plastered with logos. Or imagine going down a city street in a crime-fighting game and not seeing any billboards. The real world's wired up with ads -- so why not virtual worlds, too?
Is John Abraham the Prince of Persia?
www.johnabraham.com has been getting nearly seven million hits per month and John is the only actor in Bollywood whose has got 1,750 pages devoted to him on web. One of his big time fan has suggested him to get into the character of the famous game character Prince of Persia, which is being made into a motion picture now by Michael Bay.
The film will be produced by Walt Disney and is all set to release in the summer of 2009. A few months back, UK-based fan Venetia Sarll posted sketches of the actor posing as the Prince of Persia and kept demanding that all the John fans should start an online campaign to appeal for John being taken as the hero.
For those not familiar with the game, Prince of Persia follows an adventurous prince who teams up with a rival princess to stop an angry ruler from unleashing a sandstorm that could destroy the world.
It’s set in medieval Persia, Earth’s mightiest and most mysterious kingdom. It received numerous Game of the Year awards and has become a best-selling title.
which game councle is better ps3, Xbox 360, Nintendo wii..
They all are next Gen councle.. support good graphics and have different qualities... weather Ps3 have very good Graphics... Xbox 360 support More polly means more detail in character and environment and for Nintendo wii It cheap and a different type of councle its a first and only of its type of councle in the market....
Nintendo wii is a better choice who want change.......and feel yourself in the game world...
Which 3D software is good for Modeling and animation....
