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For viewers of NDTV Good Times on Tata Sky, the channel will showcase 'ACTVE Cooking' a feature service with round the clock cooking recipes and demonstrations along with tips and trivia.
All subscribers of Tata Sky across the country can access the ‘ACTVE Cooking’ service to plan their menu of the day and see dishes being prepared, at the click of a button.
Viewers will be able to access ‘ACTVE Cooking’ service from the ACTVE services bouquet menu on Tata Sky. The recipes and demonstrations can also be availed by clicking the red button icon that will appear on the channel every time the viewers tune into the channel.
The ‘ACTVE Cooking’ menu will have four window options with four recipes for that day - breakfast, lunch, dinner and an International recipe. Viewers can click on any of them, watch the recipes, and scroll the text on the side to note down their favourite recipes using the service. The recipes will change on a daily basis.
NDTV Lifestyle CEO Smeeta Chakrabarti said, "ACTVE Cooking is a novel concept and a unique interactive experience for our urban audiences comprising of working mothers and bachelors. The service will offer them easy access to cooking recipes and will allow them to cook, eat and relish some of the best dishes at the click of a button, wherever and whenever they want to, courtesy NDTV Good Times. It's like catching the cricket highlights of the day, whenever you can."
NDTV Good Times is a lifestyle channel targetted at a largely cosmopolitan, socially upbeat audience. NDTV has come together with the Kingfisher Brand in a first-of-its-kind media alliance for the promotion of the channel.
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Tata Sky Ltd., the JV between the Tata Group and STAR, recently introduced 15 Sun channels, Kalaignar TV, NDTV Good Times, UTV Bindass, Neo Sports and Neo Sports Plus taking its product offering to 140 channels and interactive services. Tata Sky has also launched ActveTM Cooking, the first-of-its-kind interactive service that allows viewers to get recipes when they want, at the press of a button.
To cater to its rapidly expanding customer base in south India, the company has introduced new channel packages starting at Rs 200 per month, designed especially for customers in the region, said Vikram Kaushik, managing director and CEO, Tata Sky Ltd
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Ahmedabad, Sept. 19 After launching a campaign in 2,500 schools across India to woo children to its interactive educational programmes, DTH operator Tata Sky has launched an interactive cooking programme nationally.
Home-makers, particularly housewives, can now press a button on their Tata Sky remote control to find out the latest on the DTH menu. The service provider will dish out four how-to-cook recipes every day on demand.
The recipes will include snacks and continental dishes, Mr Vikram Mehra, Chief Marketing Officer, told Business Line.
With the recent inclusion of channels such as Mee Marathi, UTV’s Bindas and NDTV’s Good Times, the total number of channels beamed by Tata Sky has reached 140, he added.
For cricket lovers, the DTH provider has roped in cricketer Mahendra Singh Dhoni. Using a Tata Sky connection, the fans can now interact with Dhoni and get his autographed bat.
Eyeing interactive advertising as a new source of revenue, Tata Sky is making its platform available to insurance companies, mutual funds, car-makers and mobile phone service providers.
The customer would only have to press the active button to know the details of the offers being made by these companies. “Marketers targeting attention-span of people beyond the 30-second commercial can make their advertising content available through information brochures on our platform,” Mr Mehta said.
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Sports broadcaster Neo Sports and direct-to-home (DTH) service provider Tata Sky have announced a long term agreement.
According to the deal, the two channels Neo Sports and Neo Sports Plus will be available on the Tata Sky platform with immediate effect.
Neo Sports CEO Shashi Kalathil said, "Neo Sports' carriage on India's premier DTH Platform, Tata Sky, is a major and propitious announcement that we are making as an independently distributed bouquet. There are several customer interactive innovations possible around cricket and we shall be working closely with Tata Sky to bring to our viewers an unmatched viewing experience during the upcoming India Australia series."
Tata Sky MD and CEO Vikram Kaushik said, "We are delighted that Neo Sports with their unparalleled depth of India cricket rights will now be available to our viewers on Tata Sky."
Two months back, Neo Sports decided to independently distribute its TV channels after terminating their distribution arrangement with Star India.
On the cable front, Neo Sports is on an aggressive distribution ramp up for the forthcoming October India-Australia ODI series.
Kalathil said that Neo Sports had already signed cable distribution deals in major cities in North, Central and parts of West India. These include Delhi, Gurgaon, Chandigarh, Lucknow, Camper, Jaipur, Bhopal, Indore, Mumbai, Ahmedabad and Baroda.
Kalathil said, "Traditionally broadcasters have been very advertising focused and have played for high stakes in the metros such as Delhi and Mumbai and advertising critical centres such as Gurgaon, where most of the media agencies have offices. Our approach has been different. In Phase-1 we went to the traditionally less penetrated states such as MP, UP and Rajasthan. It is incidental that while doing so we are now 100 per cent lit in Gurgaon and the large cities of Gujarat too. This is Phase-1 of our rollout strategy."
Kalathil went on to further clarify that in phase-two of the rollout by the end of the first week of September, Neo would cover platforms such as DTH and some of the major MSOs.
The third phase of the rollout by mid September would cover much of the South, another traditionally less focussed region for national broadcasters. "This is critical to our multi language cricket broadcast strategy" he added.
The final part of the roll out would be in the large metros and would be complete by middle of September, in time to catch the October India - Australia ODI series.
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Dish TV has an agreement with Sun TV Ltd to offer these southern language channels to its direct-to-home (DTH) subscribers, but only when Kalanithi Maran is ready with his own DTH platform.
Tata Sky has already reached a settlement with Sun TV Ltd for taking all the channels on a bundled basis. Company officials were not willing to spell out the financial details of the deal or when Tata Sky would start beaming the Sun channels.
So for the two existing DTH players, the plate on offer for the southern viewers would be full. They were earlier handicapped with Sun blocking off its channels.
During the case in the Telecom Disputes Settlement Appellate Tribunal (Tdsat), Tata Sky had stressed that by being denied the Sun channels, it was losing out huge business from the southern market.
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