Disney's 'Masti Ki Paathshala' to cover 25 cities across India

Disney Channel's in-school interaction programme Masti Ki Pathshala will reach out to children in 25 cities across the country.

The programme which started in mid-June, targets kids aged between 6-14 years in 190 schools in Mumbai and concludes in September 2007.





Walt Disney television International India director marketing and communications Tushar Shah said, "Masti Ki Pathshala is a unique platform that encourages kids to express themselves while interacting with their favourite stories and endearing characters. This year, we are going to tier two markets as well to say a big ‘thank you’ to kids there who have embraced our channel in a special way."

Masti ki pathshala involves kids in interactive classroom and school auditorium sessions filled with fun activities and games. The channel's programmes such as Agadam Bagdam Tigdam, Dhoom Machaao Dhoom, Hannah Montana and Art Attack are showcased during these sessions.

Shows-centric quizzes, games and on-the-spot contests will also be part of the interaction that will give away prizes in the form of waist pouches, pencil box kit and stationery kit and every kid is gifted an exclusive Disney Channel school kit containing book-labels, rulers and a contest leaflet. One grand prize winner from every school will win a Disney channel video game.

Yahoo! India launch advertising trade site

Yahoo! India has launched advertising.yahoo.co.in which is a trade engagement initiative for the Indian market


This site has been specially designed and developed for the benefit of the advertising, marketing and trade community.
The editorial content includes webcasts and podcasts from advertising gurus across the globe, guest feature articles and also aggregates news feeds from portals.

Sony Allows Adult Movies On Blu-Ray

Sony is helping out Japan's adult film industry by allowing pornography on Blu-ray, and offering tech support to adult filmmakers.

Due to tough restrictions on manufacturing the discs inside the Land of the Rising Sun, Sony has sold duplication equipment to a Taiwanese company to copy thousands of DVDs simultaneously. Mass production is scheduled to begin in August.

Dishtv launches dishtv on Computer

Marking yet another landmark in the history of live TV experience, dishtv, the pioneers of DTH technology in the country, brings the first of its kind in the world, technology innovation - dishtv on computer. This special set top box when connected to the desktop PC, can alter between computer and Live TV merely at the click of the button.

Dishtv on computer extends unparalleled experience to the viewers by offering the boutique 171 channels; value added service, active features, gaming and the like.

Re-iterating dishtv's pioneering commitment to the Indian market, Mr. Jawahar Goel, Managing Director, dishtv says, "With this new innovation of dishtv on computer, a cutting - edge home entertainment device, dishtv builds on its position as the ultimate authority re-defining the television viewing space.. Enriched with all dishtv content and value added services, it will provide the customers with digital TV viewing experience while working on computer, at just the click of a button".

It offers a dual advantage of being compatible to computer and television both and is extremely convenient to use. Its working is very similar to that of regular dishtv Set top box where dish installed on the roof/ terrace, faces a particular direction and the VGA box ( special set-top-box compatible with computers) is connected to the PC. The set top box doubles up the usage of the computer from a mere computing machine to one that is an entertainment gizmo. It is ideal for -

Consumers with a TV and a computer who can now become multi TV homes.
Consumers who want to swap digital viewing between computer and TV, as the box has dual compatibility.
Computer users who want to switch between information and entertainment on the same machine.
Specially suited for corporates and SOHO's, where televisions are not available, yet live TV can be enjoyed.
Young geeks who have computers but no TV's like students, young IT pros etc.



The VGA box comes at a price of Rs 4150 inclusive of equipment, installation and taxes. The product will be launched in a phased manner and is currently being made available at select top cities of Delhi, Mumbai, Bangalore, Kolkata, Pune, Ahmedabad and Hyderabad. The box will be sold through hi-end consumer durable outlets that already sell dishtv. Additionally it is also being distributed, thru a special tie-up with TVSE, into computer and peripherals outlets.

Dishtv has demonstrated its technological prowess and innovative spirit thru a spate of new introductions. Unique among them have been, Mobile dishtv for vehicles and ships, powering live TV on aircrafts aboard Kingfisher airlines. With this unique and unparalleled product, dishtv satisfies the needs of knowledge and information seeking audiences, who aspire to be updated all the time, wherever they be.