Airtel has appointed JWT as the national advertising agency

: Bharti Telemedia, the Direct To Home (DTH) services subsidiary of telecom major Bharti Airtel, has appointed JWT as the national advertising agency for its DTH business.

Airtel is looking to JWT for supporting its aggressive roll out plans in this business.


Bharti Airtel director marketing and communication Gopal Vitthal said, "The strategic clarity and brand-centricity in their thinking makes us very excited to bring them on board.The scale of the Airtel brand, which spans across categories and consumer segments, will allow us to leverage the capabilities of two full service agencies."

During the national pitch, the agencies were evaluated on their overall strategic insights and creative thinking, customer focus, understanding and their 360 execution of the core creative thought through traditional and non-traditional mediums of communication.

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