Radio Mirchi to revamp with new signature tune

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Radio Mirchi 98.3 FM is all set to sport a contemporary new avatar, starting 26 November.

As part of the revamping exercise, the FM station will introduce a new signature jingle and will also increase the number of songs per hour.

The signature jingle will premiere in Mumbai station, which will be later carried forward to all the other Radio Mirchi stations across India.

The new jingle composed by music director duo Vishal- Shekhar is a combination of hip-hop and special sound effects including whistle.

With a target group of 15 to 25 years across SEC A and B, Radio Mirchi will increase the number of songs to 12 to 13 per hour. The FM station generally plays only 10 songs per hour.

Radio Mirchi chief programming officer Tapas Sen says, "Apart from changing the signature jingle and increasing the number of songs, we will be doing lot of other new things to repackage the station in the next 30 to 45 days. It is part of our activity to get a fresh feeling of the station."

Sen, however, refuses to give out any further details on the repackaging activity.