Betting big on its new campaign with Bollywood actor Shahrukh Khan along with its new offerings, Essel Group promoted DishTV is expecting over three-fold increase in its subscriber base to 8 million by 2011.
The DTH player has also earmarked Rs 1,100 crore in the next two years for expansion.
"We will invest Rs 1,100 crore in the next two years for expansion which includes introducing new services, advertising among other things," DishTV CEO Arun Kapoor told media.
The company, which currently has a subscriber base of 2.3 million, is targeting 8 million users by 2011, he said.
DishTV, which has roped in Shahrukh Khan as its brand ambassador, would seek to make people aware about the DTH technology and its benefits through the new advertising campaign.
It is aggressively targeting people all across the country through print, electronic media, outdoors and other media of advertising to strengthen the company's brand and maintain its dominant position in this industry.
Apart from DishTV, two other operational DTH players include Prasar Bharati owned DD Direct (2 million users) and private player Tata Sky (1 million users).
However, the DTH market is expected to witness a lot of competition in the near future with Bharti, Reliance, Sun TV and Videocon slated to enter the field.
Commenting on the upcoming competition in the DTH sector, Kapoor said, "we welcome competition as this will open up the DTH market".
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Direct-to-home service provider Dish TV has signed on actor Shah Rukh Khan as its brand ambassador. The actor will feature in the new advertising campaign that the Essel Group company is launching shortly.
“Shah Rukh is a natural fit with the personality of the brand as we are harbingers of entertainment in this country and there is none better than him to symbolise the epitome of entertainment in India,” said Mr Arun Kumar Kapoor, CEO, Dish TV, in a statement.
Designed by Mr R. Balakrishnan, Executive Creative Director, Lowe, the campaign would be launched “simultaneously through a multi media blitzkrieg across the country”.
“I like the futuristic product idea and a fabulous brand theme that is simple but very interesting and very me. I hope people will warm up to my new look with Dish TV,” Shah Rukh Khan is quoted as having said.
Labels: Dish-Tv, DTH, Shah-Rukh-Khan
Dishtv offers Sun channels to counter TataSky in southern language space
DTH player dishtv, which pioneered the platform in India, has made the entire Sun bouquet of 15 channels available to its subscribers, in the wake of TataSky doing the same two days ago.
Company officials had in August told indiantelevision.com that dishtv had already signed an agreement with Sun for carrying their channels, but would wait for the Sun DTH platform to start operation and go on air simultaneously, as that had been the tacit understanding between the two companies.
However, dishtv had also then said that if TataSky went ahead with their airing of Sun channels before Kalanithi Maran's Sun DTH operations start, they would break with that agreement and start carrying the Sun channels.
"This is precisely what has happened, as TataSky started carrying the Sun channels two days ago, so we informed Sun and with their consent, have started carrying the Sun bouquet from yesterday," a dishtv official said on condition of anonymity.
The addition of Sun channels takes up dishtv's offering to 180 channels in 12 languages across the country.
With the addition of Sun channels, the dishtv south Indian language line-up will now have 17 Tamil, 12 Telugu, 12 Malayalam and 10 Kannada channels, including channels from other southern broadcasters.
The new channels are an interesting mix of genres across general entrainment, news and music, movie and kids, in short, catering to the entertainment needs of the entire family.
In the present day scenario of emerging India, almost 10-20 per cent of the young population is dislocated from their home states for better opportunities, the company statement added.
The inclusion of new channels will also satisfy the needs of the southern language populace residing outside their home state, dishtv officials say.
Commenting on the occasion, Arun Kapoor, CEO, dishtv said, "Dishtv believes in offering variety to its subscribers. From the very beginning, we have aimed to cater to the language specific needs of the regional belt spread across the length and breadth of the country."
Kapoor adds that it has been dishtv's constant endeavour to incorporate tastes and preferences of our subscribers in the offerings.
"Dishtv enjoys strong support from Southern viewers and is completely in tune with their entertainment preference," he says.
By this move, dishtv now has the complete southern bouquet of channels which can cater to and will be of interest for all southern language speaking audiences.
The Sun channels will be available under four different packages, namely Dish Freedom- 100 channels @ Rs. 150, Dish Freedom plus-105 channels @ Rs. 200, Dish Welcome-130 channels @ Rs. 300 and Dish Maxi-159 channels @ 350.
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Dish TV has an agreement with Sun TV Ltd to offer these southern language channels to its direct-to-home (DTH) subscribers, but only when Kalanithi Maran is ready with his own DTH platform.
Tata Sky has already reached a settlement with Sun TV Ltd for taking all the channels on a bundled basis. Company officials were not willing to spell out the financial details of the deal or when Tata Sky would start beaming the Sun channels.
So for the two existing DTH players, the plate on offer for the southern viewers would be full. They were earlier handicapped with Sun blocking off its channels.
During the case in the Telecom Disputes Settlement Appellate Tribunal (Tdsat), Tata Sky had stressed that by being denied the Sun channels, it was losing out huge business from the southern market.
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Dish TV, Indias first direct-to-home (DTH) entity of Zee Group, has touched a subscriber base of 2.2 million and is roping in 100,000 new customers every month.
"We are getting in 100,000 fresh subscribers every month," says Dish TV marketing head Anjali Mahotra.
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Dish TV India Ltd, the Essel Group-promoted direct-to-home (DTH) service provider, is in talks with foreign institutional investors to raise money. The company, which has a market share of 65%, plans to invest Rs 850 crore for expansion over the next three years.
Jawahar Goel, additional vice-chairman, Dish TV, told DNA Money: “We are in talks with a few FIIs but can’t reveal the names at this stage
Dishtv launches dishtv on Computer
Marking yet another landmark in the history of live TV experience, dishtv, the pioneers of DTH technology in the country, brings the first of its kind in the world, technology innovation - dishtv on computer. This special set top box when connected to the desktop PC, can alter between computer and Live TV merely at the click of the button.
Dishtv on computer extends unparalleled experience to the viewers by offering the boutique 171 channels; value added service, active features, gaming and the like.
Re-iterating dishtv's pioneering commitment to the Indian market, Mr. Jawahar Goel, Managing Director, dishtv says, "With this new innovation of dishtv on computer, a cutting - edge home entertainment device, dishtv builds on its position as the ultimate authority re-defining the television viewing space.. Enriched with all dishtv content and value added services, it will provide the customers with digital TV viewing experience while working on computer, at just the click of a button".
It offers a dual advantage of being compatible to computer and television both and is extremely convenient to use. Its working is very similar to that of regular dishtv Set top box where dish installed on the roof/ terrace, faces a particular direction and the VGA box ( special set-top-box compatible with computers) is connected to the PC. The set top box doubles up the usage of the computer from a mere computing machine to one that is an entertainment gizmo. It is ideal for -
Consumers with a TV and a computer who can now become multi TV homes.
Consumers who want to swap digital viewing between computer and TV, as the box has dual compatibility.
Computer users who want to switch between information and entertainment on the same machine.
Specially suited for corporates and SOHO's, where televisions are not available, yet live TV can be enjoyed.
Young geeks who have computers but no TV's like students, young IT pros etc.
The VGA box comes at a price of Rs 4150 inclusive of equipment, installation and taxes. The product will be launched in a phased manner and is currently being made available at select top cities of Delhi, Mumbai, Bangalore, Kolkata, Pune, Ahmedabad and Hyderabad. The box will be sold through hi-end consumer durable outlets that already sell dishtv. Additionally it is also being distributed, thru a special tie-up with TVSE, into computer and peripherals outlets.
Dishtv has demonstrated its technological prowess and innovative spirit thru a spate of new introductions. Unique among them have been, Mobile dishtv for vehicles and ships, powering live TV on aircrafts aboard Kingfisher airlines. With this unique and unparalleled product, dishtv satisfies the needs of knowledge and information seeking audiences, who aspire to be updated all the time, wherever they be.
Labels: Dish-Tv, DTH, Technology, Tv
Zee Dish TV to offer 200 channels in coming months
Zee Dish TV is already managing to win more customers compared to Tata Sky DTH as they are offering more channels and better schemes.
The company is now going to become even more competitive as they are now planning to add more channels in the next couple of weeks.
Zee aims to offer as many as 200 channels in the next couple of months. This is going to be further expanded to 400 channels by next year.
Dish TV managing director Jawahar Goel said in a statement: “We plan to offer about 400 channels by next year. This would be both Indian and international channels. Currently, we offer about 170 channels and plan to take it up to 200 channels in the next 4-8 weeks.”
The market is going to become more crowded with both Reliance and Airtel launching their DTH services in the coming months.
