Shemaroo releases Dhamaal DVD

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Shemaroo Entertainment released the comedy hit Dhamaal in DVD format for Rs 199 and the VCD for Rs 49. This comedy has brought the hit 'jodi' of 'Munnabhai' fame - Sanjay Dutt and Arshad Warsi - together once again.

The DVD has bonus features which includes - making of the film and cast and crew interviews. The story revolves around four friends who live and work together, where their idea of work is doing small time con jobs.

Considering that the film has mass appeal, the affordable pricing may be an attractive bargain for home viewers.

Moser Baer acquires 800 Hindi films from Ultra Video

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Moser Baer India's aggressive play in the home video market continues. In a bulk deal, the Mumbai-based company has acquired over 800 Hindi and 100 Gujarati titles from home video major Ultra Video.

Ultra Video currently has a library of over 2200 movies.

Some of the Hindi titles are Sholay, Koi Mil Gaya, Andaz Apna Apna, 36 China Town, Iqbal, Dillagi, Bombay to Goa, Hero No 1, Saagar, Maine Pyar Kiya, Hum Aapke Hai Kaun, Aradhana and Amar Prem.

The Gujarati movies include Desh Re Joya Dada Pardesh Joya, Gaam Ma Piyaryu Ne Gaam Ma Sasar, Unchi Medi Na Uncha Mol, Hiran Ne Kanthe, Jode Rahejo Raj and Moti Verana Chawk Ma.

Moser Baer will be releasing these titles in the home video market on DVD and VCD formats at attractive price points. It will use its proprietary and patented technology.

Says Moser Baer CEO Entertainment business Harish Dayani, "With this acquisition, we own or have license for over 2500 Hindi titles and for over 400 Gujarati titles. This acquisition enables us to offer some latest hit titles to consumers at affordable prices points between Rs 28 - Rs 39 for VCD / DVD, by leveraging upon our patented and proprietary technology."

The company will leverage its distribution reach to market these titles. Moser Baer has already lined up over 475 distributors across the country and stocks shall be soon available in around 100,000 outlets.

Moser Baer says its new division is close to acquiring copyrights / exclusive license for more than 9,000 titles in all major Indian languages, which comprises a third of all movies produced till date in India.

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Eros International acquires 100+ new Hollywood titles
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Eros International acquires 100+ new Hollywood titles

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Eros International has announced plans to expand its library of Hollywood films by acquiring 146 English titles.

The new titles include Rambo 4, Rush Hour 3, Lonely Hearts, The Accidental Husband and Incubus.


Eros International director and president India Sunil Lulla says, "We are excited about adding to our existing range of home entertainment and as part of our consolidation strategy, tapping into new markets and reaching out to a wider spectrum of home viewing audiences”.

Eros senior VP – India operations Hanif Khatri says, “Eros plans to add a further 1000 titles to its international repertoire shortly and offer customers a wider range of premium Hollywood films”.


With this acquisition, Eros adds to its catalogue of Hollywood titles which include the Kill Bill series, the Oscar winning Aviator, Finding Neverland, Scary Movie III, My Boss’ Daughter.

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Shemaroo releases 'Yeh Jo Hai Zindagi' on home video

Shemaroo Entertainment released the home video of Yeh Jo Hai Zindagi the popular TV show from 1980s.

Shemaroo has colour corrected the images, improved the picture quality and audio by restoring it for more clarity. The original master of Yeh Jo Hai Zindagi, which was in 'Low Band U-Matic' format, is now digitally restored and upgraded which enhances the visual appeal of the serial for viewers.


Shemaroo Entertainment VP Hiren Gada shares his thoughts, "It is a great pleasure to have the Yeh Jo Hai Zindagi team with us for the launch of its home video. This reunion is certainly a triumph for all of us, where we are taken to a state of nostalgia. We are breathing life into something which is more than two decades old, yet which is the top most recall among audiences."


The VCDs and DVDs of this serial would be available at all the leading stores across the country. Season onewhich has episodes till 24 has been released in four separate volumes.

The DVDs are priced at Rs 149 and the VCDs are priced at Rs 99.



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Shemaroo brings Bollywood movies on mobile phones
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Shemaroo brings Bollywood movies on mobile phones

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Home video rental major Shemaroo Entertainment is converting full-length films into 15-minute movies that one can see with ease and without fatigue on one’s mobile.


Shemaroo Entertainment VP Hiren Gada said the project was still on an experimental stage, and had been launched on BPL Mobile's Mobile TV Service. Shemaroo is also in talks with other operators in India and Overseas to launch these movies on their networks.

He clarified that these 15-minute movies on mobile phones are not teasers or highlights — they are short version of the entire film - entertainment that can be enjoyed when one is stuck in bumper to bumper traffic or taking the train back home.

Gada said, 'We thought that it would be fun to have the essence of the story and movie re-edited into a linear format. The skill is in picking the right scenes'.


While the 15-minute mobile movie is for people on the move, the effort is to connect today's generation to these classics through a medium and format that they use everyday. However, Shemaroo now plans to go by audience reactions and feedback on various aspects. Shemaroo flirted with this thought of presenting linear content like themes, songs or 'the best of' scenes on mobiles as a first step to stepping onto the mobile platform with its huge video content library.

Gada said “These movies are like 'snacking-in-between' meals, where one can take a break and catch glimpses of movies”.

Eros acquires distribution rights for five films

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Eros International is set to release five films by December and has acquired the international distribution rights for the same.

It has acquired international distribution rights of Darling, which will release on 7 September. A romantic thriller from Ram Gopal Varma, it stars Fardeen Khan, Esha Deol and Isha Koppikar in lead roles.



The company has also acquired the global distribution rights of Nanhe Jaisalmer starring Bobby Deol which releases globally on 14 September. This is the second film to be released as part of the five-year output deal with K Sera Sera that was announced in September last year.

After releasing two comedies Partner and Heyy Babyy, Eros will be releasing another comedy, Bhool Bhulaiyaa on 12 October in the overseas market. Directed by Priyadarshan it stars Akshay Kumar, Vidya Balan, Shiney Ahuja, Ameesha Patel and Paresh Rawal.

The company has also acquired the international distribution rights of Salman Khan's next release God Tussi Great Ho and Sanjay Dutt starrer Mehbooba. Both films will be tentatively released by the end of December.




Eros International India president Sunil Lulla said, "Eros has an exciting line-up of releases planned for the rest of the year."

Earlier, Eros announced a collaboration with White Feather Films Ltd for the acquisition of global film distribution rights. The deal includes approximately 15 films to be acquired by Eros over a five-year period, some of which will come from White Feather’s art-house division.

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Reliance Entertainment enters home video market

Reliance Entertainment Pvt Ltd plans to open home video retail stores starting next month, a senior official said on Wednesday.

The firm, part of Anil Dhirubhai Ambani group which runs Adlabs Films Ltd, plans to invest $100 million in home video retail over five years, Rajesh Sawhney, President, Reliance Entertainment, said launching its BigFlicks.com web site.

The site would allow downloads and free streaming, he said. "The idea is to start engaging with the customers then we can move the customer who is coming to the shop to home delivery model," Sawhney said. The retail format would move customers gradually to broadband as India's broadbrand presence increases, he added.


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