Lycra MTV crowns Shah Rukh Khan as Maha Style Icon

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Shah Rukh Khan has been voted 'Maha Style Icon of the Year', while Hrithik Roshan and Aishwarya Rai were voted the 'Most Stylish Actor' in the male and female category respectively at the Lycra MTV awards announced Thursday evening.

The awards held annually, honour the most stylish people in India across various categories. Hrithik and Aishwarya were also voted as the 'Most Stylish Couple of 2007' under a special poll for MTV viewers.

Meanwhile, Karan Johar was selected the Most Stylish Person in Television, while Atif Aslam was recognized for being the most Stylish Person in music.

Dhoom-2 was declared the Most Stylish Film.

Further, Ignatius Camello and Joey Matthew won the awards for the Most Stylish Person on ramp in the male and female category respectively. Abhishek and Nandita bagged the award for 'Lycra Breakthrough Designer of the Year.'




Amongst the lot that turned out to be a part of the awards were the star cast of Farah Khan directorial Om Shanti Om along with Dino Morea, Gul Panag, Gulshan Grover, Kim Sharma, Sanjay Gadhvi, Raghuvendra Rathod, Ashok Amritraj, Pooja Batra and Chak De gang-of-girls, amongst others.

The evening also saw special theme based acts from Atif Aslam with Vikram Phadnis ('My Tee' range), Shafqat Amanat Ali with Abhishek and Nandita ('Uniforms') and Hard Kaur with Vikram Phadnis ('Gangs' collection) and finally Raghu Dixit with Jatin Kocchar (Universe of the Young - Lycra brand line).

Meanwhile, Manish Malhotra displayed his collection based on the 'Retro' theme, with Arjun Rampal and Deepika Padukone walking the ramp.




The panel of judges for the awards comprised Atul Kasbekar, Farah Khan, Neha Dhupia, Anaita Adajania Shroff, Raghuvendra Rathore, Ramona Narang, Sheetal Malhar, Rohit Bal, Prahlad Kakkar, Manoviraj Khosla, Ambika Pillai, Narendra Kumar Ahmed and Mickey Contractor.

The Lycra MTV Style Awards will be telecast on MTV on 3 November at 1 pm.

Dish TV signs on Shah Rukh

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Direct-to-home service provider Dish TV has signed on actor Shah Rukh Khan as its brand ambassador. The actor will feature in the new advertising campaign that the Essel Group company is launching shortly.
“Shah Rukh is a natural fit with the personality of the brand as we are harbingers of entertainment in this country and there is none better than him to symbolise the epitome of entertainment in India,” said Mr Arun Kumar Kapoor, CEO, Dish TV, in a statement.
Designed by Mr R. Balakrishnan, Executive Creative Director, Lowe, the campaign would be launched “simultaneously through a multi media blitzkrieg across the country”.
“I like the futuristic product idea and a fabulous brand theme that is simple but very interesting and very me. I hope people will warm up to my new look with Dish TV,” Shah Rukh Khan is quoted as having said.

SRK to release 2K prints of Om Shanti Om

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The Don would rather discuss Red Chillies Productions’ new movie Om Shanti Om (OSO), slated to release this Diwali. After inking the alleged highest deal for a Hindi movie at around Rs 75 crore (inclusive of worldwide rights, but excluding music and satellite rights), OSO is set for another record, the highest number of prints any Indian movie has ever released.



SRK will release 2,000 prints of the movie. “Yes, that is the attempt,” says SRK. That would make the 800-plus prints of Rajinikanth’s superhit Sivaji The Boss look commonplace. “A chunk of these (prints) will be digital installations. There is definitely a huge market out there. And post the success of Chak De, the interest level is even higher. Germany for one, even sent down a huge contingent of scribes while we were shooting and Poland, Australia, South Africa, Malaysia all non-traditional markets too have seen a demand for more prints,” says SRK.

SRK, as reported by ET in July, was said to have sold the entire rights of OSO excepting music to Eros International for Rs 75 crore while the music is said to have sold to T-Series for Rs 8-9 core. While refusing to confirm the deal size, SRK, however, clarifies that the satellite rights are not part of the deal with Eros.

Keeping with his commitment to Star TV and his long-term relationship with the channel, the satellite rights in all likelihood will to go to Star. But the competition among channels in buying rights of a big movie, especially an SRK-starrer, is intense.

While the usual practice is to buy the rights for a decade, SRK sold his Main Hoon Naa to Star for a five-year period. And OSO rights could be even shorter. “I believe in underselling my film. So less money for less time which means that in the case of OSO, it would be sold for a period of 3-5 years at the most, not longer,” says Mr Khan.

According to industry insiders, the prices for satellite rights for big films swing wildly between Rs 8 crore to Rs 20 crore, with the outer figure being quoted for an SRK movie. Insiders in the TV industry, however, say the outer figure is ridiculous.

Any movie, big or small gets its maximum TRP in its first airing and even with a movie like OSO, they estimate that with advertisers the maximum moolah any channel can rake in during this first airing is Rs 4-5 crore. So even over five years, it does not make sense to pay anything more than Rs 10 crore as the maximum for a movie, they point out.

Eros International, meanwhile, says its investment is safe. This in spite the fact that Sanjay Leela Bhansali’s Saawariya is releasing on the same day, November 9. “For one, we are securing our content pipeline, secondly, the distribution business is very sophisticated and we feel that the market can take two films,” says Eros COO Jyoti Deshpande.

She, however, concedes that if both were Eros films, then she would not have had them clashing at the box office. Ms Deshpande’s confidence also comes from the international market power that SRK holds. “He has markets which no other star has, from Poland to Australia to Germany of course,” says Ms Deshpande who says the split for the release will be 70:30 domestic to international.

While refusing to give the exact money he has sold OSO for, Khan says it is an expensive film. In Khan’s lexicon, anything which is Rs 12 crore is cheap, anything between Rs 20-26 is medium and anything above Rs 27 is expensive.

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After Pepsi ad, Shahrukh and John team up again

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After giving us a hilarious Pepsi ad, the newly discovered combo of SRK and John will be seen on the silver screen for yet another acclaimed director – Rajkumar Hirani’s next film. And believe it or not there is more to the already great combination. The film is based on the famous book “Five Point Someone: What Not to Do at IIT” by Chetan Bhagat.




Three hostelmates - Alok, Hari and Ryan get off to a bad start in IIT - they screw up the first class quiz. And while they try to make amends, things only get worse. It takes them a while to realize: If you try and screw with the IIT system, it comes back to double screw you. Before they know it, they are at the lowest echelons of IIT society. They have a five-point-something GPA out of ten, ranking near the end of their class. This GPA is a tattoo that will remain with them, and come in the way of anything else that matters - their friendship, their future, their love life. While the world expects IITians to conquer the world, these guys are struggling to survive. Will they make it? Do underperformers have a right to live? Can they show that they are not just a five-point-somebody but a five-point-someone?’

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Chak De India enters Oscar Library!

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Chak De for the team! The movie’s exceptional script by Jaideep Sahni will be at a very deserving place – no where else but the Oscar Library! “A copy of the screenplay has already reached the Academy of Motion Pictures Arts & Sciences, which hosts and hands out the Oscar Awards, to be a part of their script collection.”


The script will be kept at the Margaret Herrick Library and will be accessible only to film students, filmmakers, writers and actor. Now that is truly Chak De! India.


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SRK into Om Shanti Om

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Yet another Shahrukh Khan starer and a mega production is coming to light this November – it is none other than Farah Khan’s second film “Om Shanti Om”. Revisit the 70s of Bollywood with film!



Here is the synopsis of the film’s promos as circulating on net:

Noor-e-haq sham-ae-ilahi ko mita sakta hai kaun Jiska haami hai khuda usko mita sakta hai kaun

Alright, so the hardcore Urdu couplet that kick starts the promo of Farah Khan’s Om Shanti Om rewinds you back to the sixties social, a la Yash Chopra’s Waqt where the poetic meaning forewarned us, as to what is going to follow. Well, it goes without saying that the premise of this hugely mounted entertainer has movies as its backdrop. Shah Rukh is a junior artiste with star-gaze as his only respite; while ravishing Deepika Padukone is the proverbial amply-endowed star of the sixties-seventies, with a smile that kisses her dimples like the dewdrops sliding on a nubile flower petal.




The dream girl is off to a premiere of her big ticket flick while love-struck SRK (in a check coat) is driven away by guards forcefully. Montages of transition follow. A convertible biggie car stops with a screech. ‘STAR’ shines on its number plate. SRK has a Filmfare award in his hand while Padukone draped in a Kanjeevram sleeveless sari dances away to glory on a big dhol (obviously it’s an ode to Sridevi of Himmatwala). Helen is not to be left behind, as totally transformed Deepika oozes out of a life like cage draped in the Monika ensemble. Phew!


SRK on his part showcases many of the characters that he has played in his career. There are traces of Raj-Rahul as he dances in a lavish party, sings the open-chested romantic duets, rides a macho bike, the blood smeared Baazigar who also dabbles in Devdas for a while. There’s a Shah Rukh Khan voiceover that takes this ninety second promo forward proclaiming adherence to escapist cinema. Yes, no bad endings for this one. “Picture abhi khatam nahin hui hai,” he says in an inebriated tone.

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King Khan to cast spell on retail high street

Film star Shahrukh Khan is entering the high-street retail play with some of the biggest global brands in tow. Senior industry sources said that he’s partnering real estate major MGF in its retail arm Aryan Lifestyle, which has just picked up the exclusive franchisee rights for Nike and Tag Heuer.

Aryan Lifestyle is also in talks to pick up the distribution and store rights of Tommy Hilfiger. The move is interesting as an equal JV between the Murjanis and Arvind Mills holds the brand rights for Tommy Hilfiger in India. The brand has banked on a multiple franchisee model to develop exclusive shops till date, but is now keen on speeding up expansion through department stores as well.

Aryan Lifestyle COO Deepak Chabbra confirmed that the company has taken over the franchisee rights for Nike and Tag Heuer but declined to comment on the prospective partnership with Tommy Hilfiger and whether King Khan is a stakeholder in the company. “I cannot comment on future plans.

We will make announcements at the appropriate time.’’ Interestingly, Shahrukh’s 10-year-old son Aryan and the actor have been the brand ambassador for Tag Heuer for almost three years now. The CEO of Tommy Hilfiger in India Shailesh Chaturvedi also declined to comment. “I have no comments to make on this.’’

Sources, however, said that Aryan Lifestyle is also in talks with several brands for similar franchisee arrangements, including international beauty retailer, Sephora. Some industry analysts believe that high-street retail is not directly connected with being a real estate player. Many companies are entering this category as it is a profitable business in its own right. Players need deep pockets but need not necessarily be involved in the real estate business.

Experts, who link retail to real estate, feel that the Shahrukh-MGF combine is a good idea for roping in international brands but may not work for mass affluent brands. “While it’s true that MGF is a mall developer and has access to good locations, it’s still a small player.

It has announced only 11 projects of which six are operational. In this scenario, it may be a good idea to rope in luxury brands which are happy with five to six stores nationally, but I don’t know how a premium label like Tommy Hilfiger, which has the potential to be present in 50-100 exclusive stores, would manage,’’ said a retail expert who did not wish to be quoted.

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Shah Rukh Khan to work with Shankar

He brought back the magic of Vikram and Rajni Kanth with Aparichit and Sivaji, and now Shankar’s been roped in by the King of Bollywood Shah Rukh Khan. SRK has signed the ace director for his home production company Red Chillies Entertainment. It has been speculated that SRK will be doing the lead role of a scientist in Shankar’s next sci-fi movie. The scientist’s character in the movie creates a robot for his young child to play with. But the robot turns bad and starts killing people and the scientist is making desperate attempts to stop it. SRK had thought Hrithik in the robot’s role. But due to his tight schedule, Hrithik is off the project. So let us see if this speculated film will happen or not!

Chak De creates Bollywood record!

For a long time my tractor driver Kulwant thought that YRF was a tire manufacturer. When I told him it's apne sarson ke khet ka Yash Raj Films, Kulwant's heart swelled like the Jhelum.
Now it will overflow when he comes to know that YRF's next release Chak De! India has created a Bollywood record even before its release. The film has scored its first goal -- it was shot using, ma kasam, a little over 1,500 cans of raw stock!

It outscored Boney Kapoor's Pukar which, thanks to its constant shooting and re-shooting, had consumed about 1,350 cans. If you are wondering what's the big deal, spare a thought for the poor editor; an average Bollywood movie consumes about between 300 and 400 cans.

Last heard, Shah Rukh Khan was exasperatedly asking 'Yeh, Chak De itna footage kyun khaya?' to which director Shimit Amin muttered, 'It's a sports film unlike anything ever seen in India before!'

Arsenal Signed Bollywood star Shahrukh Khan

To surprise all the fans of the north London club Arsenal and foot ball, Shahrukh Khan had signed yesterday a four years contract to the club.

"The most important reason to us to capture him is his offensive ability performed in 'Kuch Kuch Hota Kai' movie," Said the magician exploiter Arsene Wenger, after the deal was done. "I hope he will do to us the same thing here."

In the mentioned movie Shahrukh, playing for his school, will just accept the ball from the goal keeper and scores a fascinating goal passing all the players.

King of bollywood Shahrukh was quoted saying: "It was the most difficult decision in my life to leave Bollywood, but finally I decided to join Arsenal b/c they play like the movies fantastically. Like I was doing in the 'Dil to Pagal Hai' and other movies, I will surprisingly appear before goal keepers and score goals."

He had also told reporters that Arsenal fans should never worry if the team mates on the field will be only 10, because he will surprisingly be the 11th one.

SRK, Sanjay in no mood to work

Asha's friends in need

Asha Bhosle has lots of friends but the catch is that they all have to "sing" for her!


So after Sunjay Dutt, Brett Lee and Urmila Matondkar passed the acid test by singing in her album Asha and Friends, Asha it seems has now set her eyes on none other than Shah Rukh Khan.


So, while she is raring to go for a second installment of the album, SRK is reportedly refusing to fall into the trap. News is that SRK begged out of the collaboration citing his films and endorsement commitments.


So guess what? Asha tai has hit back by roping in no less than Mithun Chakraborty. At this rate, Asha may not be left with any friends for her third album.

Shah Rukh Khan shaking hands with Walt Disney

It is big news and it has happened before! Shah Rukh Khan has been approached by the entertainment enterprise Walt Disney Pictures. The world famous company is extremely interested in the king Khan’s Red Chillies Entertainment.
A source says, “Officials from Walt Disney Pictures flew down to meet Shah Rukh while he holidaying in London with his family. Walt Disney has plans of investing $30 million in the first phase of their partnership tenure. Given SRK’s popularity abroad, other international companies like Sony Pictures and Rupert Murdoch’s company had also shown interest in investing in Red Chillies Entertainment.


Although SRK hasn’t confirmed the deal yet, it might be interesting if he decides to do so. This is the second time that Walt Disney Pictures have tried to get in touch with SRK. The first time SRK couldn’t meet them as he was too tied up with work. His manager, Bobby met the officials. But this time in London he was relatively free and did meet them finally.” Arjun Mitra, head of Red Chillies Studio, said, “All the information you’re seeking is highly confidential and I can’t talk about it.” Al right if not now then in sometime…the story will soon see the day’s light.

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