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Radio Mirchi 98.3 FM is all set to sport a contemporary new avatar, starting 26 November.
As part of the revamping exercise, the FM station will introduce a new signature jingle and will also increase the number of songs per hour.
The signature jingle will premiere in Mumbai station, which will be later carried forward to all the other Radio Mirchi stations across India.
The new jingle composed by music director duo Vishal- Shekhar is a combination of hip-hop and special sound effects including whistle.
With a target group of 15 to 25 years across SEC A and B, Radio Mirchi will increase the number of songs to 12 to 13 per hour. The FM station generally plays only 10 songs per hour.
Radio Mirchi chief programming officer Tapas Sen says, "Apart from changing the signature jingle and increasing the number of songs, we will be doing lot of other new things to repackage the station in the next 30 to 45 days. It is part of our activity to get a fresh feeling of the station."
Sen, however, refuses to give out any further details on the repackaging activity.
Radio Mirchi to revamp with new signature tune
Radio Mirchi to air special series for Literacy Day
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Radio Mirchi will air special series, Do padhai likhai, Stop fight ladai on the occasion of World Literacy Day on 8 September.
Radio Mirchi RJs will descend on the streets with two books of Hindi and English for do line to dhang se translate karke dikaho, where the RJs will test the learning of the Mumbaikars.
The show Hello Mumbai will feature on-air howlers experiences of Bollywood actors, while Bumper 2 Bumper will have a spot poll on "Who do people think among the stars would be the most padha likha?" The poll will be based on listeners' perception on how well they know the stars over the years.
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Hosted by Jeeturaaj, popular for his unique style of RJing, Club Mirchi – Band Banaao Jeeturaaj Ko Sunao has been engaging amateur bands from across music genres like indipop, sufi, classical, western and others by inviting them on the show to perform for listeners. As part of Radio Mirchi’s month long Independence Day Special, Club Mirchi has specially invited celebrity bands such as Taufiq Qureshi, Anand Raj Anand, and Abhijeet Sawant as guests on the show. On Saturday 18 August 2007, Club Mirchi will feature Kailash Kher, the very popular Sufi singer performing for Mirchi listeners across Mumbai.
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Radio Mirchi 98.3 FM is celebrating Friendship day by spreading love and peace across the border on 4 August.
The station will have a special day long programme LOC Ka Kya Achaar Dalna Hai, highlighting the connection between India-Pakistan.
As a part of the celebration, the breakfast show Hello Mumbai will feature RJs of Pakistani FM station FM 100. In Khoobsurat, prominent Pakistani chef will share recipes from across the border while talking about the similar yet different cuisines of the two countries.
It will be followed by Total Filmi featuring exclusive interview of Pakistani celebrities like Rafaqat Fateh Ali Khan, Adnan Sami and Atif Aslam who have made a mark in the Indian music industry.
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