Good Earth Super Series kicks off in Chennai

The Good Earth Super Series 2007 has kicked off in Chennai. Organised by Havas Sports, this is a five city-six tournament tennis event.

The first edition of the series spans Chennai, Hyderabad, New Delhi, Bangalore and Mumbai in that order. The Good Earth Super Series aims to promote young talent below the age of 16 and groom them to be internationally competitive at an increasingly younger age.


To qualify for the tournament finale, players would need to participate in a minimum of three of the five tournaments that are a part of the Super Series.

Akin to the 'ATP Masters', the grand finale will have the top eight players from each age group compete for the ultimate honor of becoming the Good Earth Super Series Champion 2007. The grand prize for the winners includes a fully sponsored three-week tennis training camp in France followed by four tournaments in their respective age groups across Europe.



Around 350 entries have already been registered for the Chennai tournament qualifying rounds. The tournament will be held at the SDAT Tennis Stadium in Nungambakkam.

Moving from city to city, the Good Earth Super Series is set amidst plenty of on-ground activation designed to create awareness around tennis as a sport, the need for health and fitness in one’s life especially the need for a healthy, nutritious and well balanced diet. The event is scheduled for 9 September between 2 pm and 6 pm at the SDAT Tennis Stadium with Vijay Amritraj being present for the occasion to interact with the children. Other exciting activities will be conducted to create a true carnival atmosphere for all present.

Each of the five cities will also have its own large format school contact programme that takes the spirit of the associated brands and the game of tennis to the targeted children. A poster campaign across 100 schools, followed by the Jetix Hardest Hitter contest in 50 of the 100 schools was launched.

The Tamil Nadu Tennis Association is playing an active role in helping Havas Sports spread communication around the tournament to popularise the tournament and call for entries in the interior markets that have a strong tennis focus.