Zee Turner adds CNN-IBN, VH1 moves to One Alliance

VH1 will hop from Zee Turner to The One Alliance bouquet, joining its sibling channels MTV and Nick. The move comes into effect from 1 September.

Zee Turner, on the other hand, is replacing VH1 with English news channel CNN-IBN to expand its second package. The company also has recently added distribution of Zee Talkies, a newly launched Marathi movie channel.

"VH1 is now discontinued for distribution upon termination of the agreement by the company," Zee Turner said in a release.

MTV Networks South Asia SVP network development Sanjeev Hiremath said the migration of VH1 was in process. "Our term with Zee Turner was expiring. We got a better deal with One Alliance. Besides, we will have all our three channels residing in one distribution bouquet," he added.

One Alliance, which is a joint venture between SET India and Discovery, distributes channels like Sony Entertainment Television, Max, Discovery, Ten Sports, Discovery Travel and Living, Sab, Pix, AXN, NDTV India, NDTV 24x7, NDTV Profit, Animal Planet and Animax.







Commenting on the addition of VH1, SET India CEO and SET Discovery chairman Kunal Dasgupta said, "With the addition of VH1, viewers will now enjoy the music and lifestyle offering and this will complete the all inclusive entertainment package of The One Alliance bouquet. This partnership will mark a landmark deal and mutually benefit VH1 and The One Alliance offering incremental viewer base."

Discovery Networks India MD and Set Discovery director Deepak Shourie said, "The One Alliance has got the best entertainment available on television today; be it factual entertainment, wild life and nature, sports, family entertainment, Hollywood, lifestyle, action, music, news, kids' entertainment or comedy. VH1 will only add to being the best in international music and lifestyle channel."




Talking of the transition MTV Networks Hiremath said, "Over the last 2 years, VH1 was available on the Zee-Turner platform and has a viewership across 20 million households in India. VH1 is now migrating to the The One Alliance platform. VH1 is sure to augment The One Alliance's offering to its consumers."

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