Moser Baer acquires 800 Hindi films from Ultra Video

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Moser Baer India's aggressive play in the home video market continues. In a bulk deal, the Mumbai-based company has acquired over 800 Hindi and 100 Gujarati titles from home video major Ultra Video.

Ultra Video currently has a library of over 2200 movies.

Some of the Hindi titles are Sholay, Koi Mil Gaya, Andaz Apna Apna, 36 China Town, Iqbal, Dillagi, Bombay to Goa, Hero No 1, Saagar, Maine Pyar Kiya, Hum Aapke Hai Kaun, Aradhana and Amar Prem.

The Gujarati movies include Desh Re Joya Dada Pardesh Joya, Gaam Ma Piyaryu Ne Gaam Ma Sasar, Unchi Medi Na Uncha Mol, Hiran Ne Kanthe, Jode Rahejo Raj and Moti Verana Chawk Ma.

Moser Baer will be releasing these titles in the home video market on DVD and VCD formats at attractive price points. It will use its proprietary and patented technology.

Says Moser Baer CEO Entertainment business Harish Dayani, "With this acquisition, we own or have license for over 2500 Hindi titles and for over 400 Gujarati titles. This acquisition enables us to offer some latest hit titles to consumers at affordable prices points between Rs 28 - Rs 39 for VCD / DVD, by leveraging upon our patented and proprietary technology."

The company will leverage its distribution reach to market these titles. Moser Baer has already lined up over 475 distributors across the country and stocks shall be soon available in around 100,000 outlets.

Moser Baer says its new division is close to acquiring copyrights / exclusive license for more than 9,000 titles in all major Indian languages, which comprises a third of all movies produced till date in India.

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