Reliance Entertainment enters home video market

Reliance Entertainment Pvt Ltd plans to open home video retail stores starting next month, a senior official said on Wednesday.

The firm, part of Anil Dhirubhai Ambani group which runs Adlabs Films Ltd, plans to invest $100 million in home video retail over five years, Rajesh Sawhney, President, Reliance Entertainment, said launching its BigFlicks.com web site.

The site would allow downloads and free streaming, he said. "The idea is to start engaging with the customers then we can move the customer who is coming to the shop to home delivery model," Sawhney said. The retail format would move customers gradually to broadband as India's broadbrand presence increases, he added.


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