John gives gyaan on making it big in the ad world

John Abraham's acting career is making a mark but the actor returned to his first profession for a social cause.


John got on stage to promote an advertising contest for social awareness called the Concerned Communicator award. A former ad man himself, here's what John thinks is the sure shot way to the award.


“I think humour. If you can get the ad across through humor I think that's the one. People love laughing all the time. It has to be effective and the message has to come across and make you think,” says John.


Other celebrities like Anupam Kher and Shabana Azmi are also promoting the contest along with John.


And if you are wondering why John left advertising for acting, then here’s the explanation. “Media planning was all about backstage job. The heroes used to be the creative people and the media planner used to work from 9 am to 4 in the morning, that’s all we used to do," he said.


That’s John for you, spoken like a true actor, who prefers to shine in front of the camera than behind it.


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