Dish TV signs on Shah Rukh

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Direct-to-home service provider Dish TV has signed on actor Shah Rukh Khan as its brand ambassador. The actor will feature in the new advertising campaign that the Essel Group company is launching shortly.
“Shah Rukh is a natural fit with the personality of the brand as we are harbingers of entertainment in this country and there is none better than him to symbolise the epitome of entertainment in India,” said Mr Arun Kumar Kapoor, CEO, Dish TV, in a statement.
Designed by Mr R. Balakrishnan, Executive Creative Director, Lowe, the campaign would be launched “simultaneously through a multi media blitzkrieg across the country”.
“I like the futuristic product idea and a fabulous brand theme that is simple but very interesting and very me. I hope people will warm up to my new look with Dish TV,” Shah Rukh Khan is quoted as having said.