Eros' Bollywood Channel on Youtube Crosses the 1 Million Views Milestone

Eros International, the leading vertically integrated Indian media & entertainment company, announced today that it's official Bollywood channel launched recently on YouTube has received over 1 million views. The channel has also been ranked consistently in the Top 20 "Partner Channels" of YouTube that include mainstream channels such as the NBA, CBS, NBC and more.


The channel offers customers a wide range of premium content such as a 'first-look' at films, events and happenings from Bollywood such as the latest IIFA Awards, music videos, interviews, exclusive upcoming film trailers and much more. This premium content is only available on Eros' YouTube channel and Eros own portal at http://www.erosentertainment.com prior to availability on any other online medium.

This is the first partnership between YouTube and a major content owner from Bollywood - the Indian movie industry. The channel can be accessed at http://www.youtube.com/erosentertainment

Manu Kaushish, SVP New Media, Eros International, commented: "We are extremely pleased with the initial success of the channel; this has helped us validate the demand for our exclusive content library. Over the next few months, we will be launching our own ad supported platform http://www.erosentertainment.com and will be pioneering this model for the Indian movie industry."

About Eros International plc:
Eros International plc is a well-established global player in the fast-growing Indian media and entertainment arena. Being vertically integrated means that Eros not only produces and commissions films like studios but it also distributes/exploits films across formats globally via cinemas, home entertainment, television formats and new media.

Established in 1977, Eros International has three decades of market leadership in creating a global platform for Indian cinema. The company operates in over 50 countries with worldwide offices in India, UK, USA, Dubai, Australia, Fiji and Isle of Man. It has built a successful business model around the release of 30-40 new films every year and the exploitation of a film library containing more than 1,300 titles, making it one of the largest content owners in the business.

Global Distribution, Motion Pictures, Music, Home Entertainment, e-Television, New Media and Animation are the main Strategic Business Units of Eros.

Eros enters its 30th year in the business with the Vision of consolidating the fragmented industry, the Strategy of operating a vertically integrated business model and the Motto of Powering Indian Cinema.