Sony Computer Entertainment America has informed its agency‚ TBWA\Chiat\Day‚ that it is putting its estimated US$100 million Sony PlayStation account into review.
It is believed that TBWA parent Omnicom Group tried to keep the review contained to its agency network‚ but Sony has hired consultancy Select Resources International to oversee the process‚ according to advertising trade media reports.
Meantime‚ Nintendo’s Wii continues to outsell PS3 and is likely to overtake Xbox 360 as the leading console in the US.
Nintendo recently unveiled The Zapper‚ a game which allows users to play point-and –shoot games‚ similar to amusement arcade machines.
Sony looking for new PS3 ad agency
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