NDTV Good Times launches ACTVE Cooking on Tata Sky

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For viewers of NDTV Good Times on Tata Sky, the channel will showcase 'ACTVE Cooking' a feature service with round the clock cooking recipes and demonstrations along with tips and trivia.

All subscribers of Tata Sky across the country can access the ‘ACTVE Cooking’ service to plan their menu of the day and see dishes being prepared, at the click of a button.


Viewers will be able to access ‘ACTVE Cooking’ service from the ACTVE services bouquet menu on Tata Sky. The recipes and demonstrations can also be availed by clicking the red button icon that will appear on the channel every time the viewers tune into the channel.

The ‘ACTVE Cooking’ menu will have four window options with four recipes for that day - breakfast, lunch, dinner and an International recipe. Viewers can click on any of them, watch the recipes, and scroll the text on the side to note down their favourite recipes using the service. The recipes will change on a daily basis.


NDTV Lifestyle CEO Smeeta Chakrabarti said, "ACTVE Cooking is a novel concept and a unique interactive experience for our urban audiences comprising of working mothers and bachelors. The service will offer them easy access to cooking recipes and will allow them to cook, eat and relish some of the best dishes at the click of a button, wherever and whenever they want to, courtesy NDTV Good Times. It's like catching the cricket highlights of the day, whenever you can."

NDTV Good Times is a lifestyle channel targetted at a largely cosmopolitan, socially upbeat audience. NDTV has come together with the Kingfisher Brand in a first-of-its-kind media alliance for the promotion of the channel.


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