Tata Teleservices launches Hindi infotainment zone on Indicom phones

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Tata Teleservices has unveiled 'Tata Zone' an infotainment space on Tata Indicom BREW-enabled mobile phones, in Hindi.


The company states that the rationale behind launching this is that about 66 per cent of all Indians speak Hindi, while less than 5 per cent understands English. Hence it is trying to increasingly embrace Hindi to drive adoption of data services among the non-English speaking population.


The Tata Zone - Hindi facility hosts a variety of applications like cricket, faith and prayers, Bollywood and Hollywood movies, news, astrology, funzone and games. The entertainment-packed zone also features an impressive and latest collection of ringtones and wallpapers.


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