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Sahara One Television launched its new serial Main Aisi Kyun Hoon which will start airing from 8 October.
Slotted for primetime at 8:30 pm, this is a daily serial that will air weekdays from Monday to Thursday.
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Sahara One Television programming head Kalyan Sundaram said, "This is our attempt to present our viewers with varied shades of entertaining storylines through our shows. With Biggest Loser doing so well for the channel, I am confident about this one as well."
Main Aisi Kyun Hoon is a story of a 26-year-old girl brought up in a conservative middle class Maharashtrian family. Sanjana is hyper imaginative girl with modern outlook towards life. Her family is pressurizing her to get married but Sanjana is against it. Her life takes an unexpected twist when her childhood love Siddharth returns from US married. Nearing her 30s Sanjana refuses to let go her past and move on in life.
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Sundaram further added, "Our programs are an outcome of researches done to find out what our audience wants. Latest research concluded that viewers want regressive storyline."
"This show tells us the story of today's changing times where Indian women are highly progressive yet practising and respecting their cultural values. Main Aisi Kyub Hoon will show Sanjana;s relationship with everyone around her," added Sundaram.
The show is produced by actor Paresh Rawal's Playtime Creations which has also produced Shubh Mangal Savadhan for the channel earlier.
The lead character of Sanjana is played by Nazneen Patel and Khalid Siddiqui will play Siddharth.
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