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Zee TV USA has launched its sports channel Zee Sports America on EchoStar's satellite service platform Dish Network.
The channel was launched on 26 September on the Dish Network on channel 576.
The channel will provide coverage of South Asian sports such as Indian football, cricket, golf, and motor sports including Zee's original productions such as the Daily Sports News, Sports Café, Football Café, Sports Sunday, World Motor Sports Magazine, Twenty Two Yards, Cricket Talk and Cricket First.
"Zee Sports is the first homegrown Indian sports channel and through its grassroots activities redefines the traditional role of a television channel. Launching in the US is the first step in its continued attempts to spread its wings," stated Zee Sports CEO Himanshu Mody.
Zee Network head of Americas S Venkatasubramanian said, "This is a very important channel to the south Asian community in the US and we are very pleased to expand on our long term relationship with Dish Network that dates back to 1998. Zee Sports programming is broadcast today throughout south Asia and with the launch of this channel much of that quality content will now be available to the South Asian community in the US."
Zee TV USA manages the America's business of Zee Entertainment Enterprises Ltd (Zeel) and it commenced operations in 1998. It operates four 24x7 South Asian television networks, Zee TV, Zee Cinema, Alpha etc Punjabi and Zee Gujarati. Zee Sports America is the fifth television channel from its stable.
Zee Sports America launches on Dish Network
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