Reliance ADAG will kick off the broadcasting initiative with the launch of two movie channels, a source familiar with the development says. This will be a logical extension from ADAG's existing film production and distribution business.
"While one will be a Hindi movie channel, the other will be in the English genre," the source adds.
The movie channels will be the best way to kickstart Reliance's broadcasting business even as it plans to launch its DTH and IPTV services. Besides, it will synergise with Reliance's existing movie business, providing content to the channels.
Reliance has roped in Filmy business head Ashutosh to be its COO for the movie channels,
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Reliance ADAG to enter broadcasting biz with movie channels
Labels: DTH, Entertainment, Movie Channel
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