Twenty20 World Cup to be aired in 105 countries

Aug. 17 China will be introduced to live ICC cricket this September with the inaugural Twenty20 World Cup.

ESPN STAR Sports, the broadcast rights holder to ICC tournaments, said it has secured coverage of the tournament in over 105 countries.

“In addition to these partnerships, we are currently in discussions with more broadcasters across markets and we would soon be sharing the details on them. This would further extend the reach of this tournament, thus setting new standards of global distribution of cricket,” said Mr Manu Sawhney, Executive V-P, Programming and Marketing, ESPN STAR Sports. The broadcaster is believed to be charging advertisers a higher rate than what was seen during the World Cup. ESPN is betting on the event drawing interest from the game’s regular fans as well as from new audiences who will stop by the channel purely for the entertainment value that the Twenty20 format is expected to offer.

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