ESPN STAR ties up with 8 sponsors for ODIs

Riding on India’s series victory against England in the test matches, ESPN STAR Cricket is betting on a strong viewership for the upcoming one-day internationals (ODIs). The broadcaster is understood to have tied up eight sponsors — Maruti, Coca-Cola, Havell’s, Motorola, Airtel, Visa, Cadbury and Thomas Cook.

When contacted, ESPN refused to comment on the value of the deals or the status of the inventory. However, sources say the Indian team’s good performance could have a ‘positive influence’ on the rate of advertising spots. In other words, the current rate of Rs 1.6 lakh per 10 second spot could go up.

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