The government on Wednesday said it was not in favour of banning advertisements in the pay channels as it would push up the subscription cost.
"Ban on advertisements on pay channels may push up the subscription rates of such channels and may not be in the interest of viewers," PR Dasmunsi, the Minister of Information and Broadcasting, said in a reply in Rajya Sabha.
No such proposal, of banning advertisements on the pay channels, is under consideration, the minister said.
The amended Cable Television Networks Rules 1994 provide that no programme shall carry advertisements exceeding 12 minutes per hour, which may include upto 10 minutes per hour of commercial advertisements, and upto 2 minutes per hour of a channel's self-promotional programmes.
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Govt not in favour of banning ads in pay channels
Labels: Entertainment, Tv
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1 Comment:
It is good to here decession that no programme shall carry advertisements exceeding 12 minutes per hour. Sometimes there will be more ads than programme. This has to be controlled.
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