Idea in race for ICC sponsorship

Idea Cellular has now emerged as the front runner for International Cricket Council’s coveted eight-year global sponsorship deal. This comes close on the heels of Reliance Communication (RCom) pulling out as one of ICC’s partners for which it had to pay over $100 million, the highest bid by any Indian company.

Related Post
ESPN STAR ties up with 8 sponsors for ODIs
Pak ban players from new ICL
ESPN gets broadcast rights of India-Scotland ODI
ESPN Star Sports acquires rights for India-Scotland ODI
Cricket makes a comeback on TV
Ten Sports sells terrestrial rights to Bangladesh TV
Star Cricket signs nationwide deal with Hathway
Indian Cricket League now signed Brian Lara