Google, Yahoo favourite online brands: Jupiter survey

Google and Yahoo are consumers' favourite online brands, states a new research report from Jupiter Research.


Both online giants which derive most of their revenues from Internet advertising, were favoured above all other brands. In the list of top 10 brands, both companies were followed by Amazon.com, eBay, MySpace, Microsoft, AOL and Apple.


Yahoo which has been not as successful as Google in converting its strong brand image into financial growth, saw a higher female fan following. "Yahoo fans skew female but tend toward the mainstream, while Google fans are more likely to be male, a little more wealthy, and influential on the subject of consumer electronics," Jupiter states.

Such research reports help facilitate online advertising, said Jupiter Research's president David Schatsky: "During a time when consumers are hit with a barrage of messages each day, advertisers are undoubtedly looking for ways to target their marketing more effectively. Determining the favorite brand of an intended target will enable marketers to reach their audiences more efficiently."

The report also showed that Apple had a relatively small band of brand supporters, but that they were very loyal and valuable customers. About 51 per cent considered themselves brand advocates.


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