Google AdSense to distribute videos

Short Internet videos from the creator of the animated TV show "Family Guy" and Raven-Symone, star of the Disney Channel show "That's So Raven," will be distributed over Google Inc's AdSense network.


Media Rights Capital, the financing company that backed last year's film "Babel," is supporting the two projects. Terms of the deal were not disclosed.

The programmes will appear in a video box that a user would click on to start. The box will be packaged with banner advertising and video ads that will appear either before or after the programming.

The videos will be distributed to numerous Web sites served by AdSense, which places targeted advertising across the Internet.
AdSense signed a similar distribution deal last year with Viacom Inc's MTV Networks.

Media Rights Capital will work with Google to target Web sites most appropriate for its content, the company said.

"We feel this partnership answers the question of how best to reach viewers online, because the Web is fragmented into millions and millions of viewing destinations," said Asif Satchu, co-chief executive of Media Rights Capital.

Seth MacFarlane, creator of "Family Guy," will produce short videos featuring new characters, while Raven-Symone will be in a "how-to" show, the company said.

The company said the distribution deal was preferable to aggregating content on one site. Distributing content through AdSense means the videos reach a broader audience, which would include new sites as they pop up.

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